Facebook App Not Working or Is it Working But Against You?

April 25, 2013

facebook app not working, facebook app problem

Facebook App Not Working?

Below is a two minute ad for Facebook mobile. And I’m not going to lie, I can’t help but give the script points for creativity.

(My guess is they needed something humorous, with a little viral potential, to help them get past the bazillions of complaints rising from the webosphere that the Facebook app was not working or if it was working, was working at the pace of…well, snail mail.)

If you watch the vid, you’ll probably be able to relate.

We’ve all been there, right? Locked in a mundane (or maybe intolerable) meeting or social scenario and either giving into the temptation to escape-browse or at least wishing to God we could pull it off. (Maybe if I just hold the phone down here under the table no one will notice.)

Or maybe we’ve kicked ourselves for leaving our phone in the car the day the lady in the DMV waiting line decides to give us a new update on the Inquirer she’s reading every twelve seconds.

So boy do we get it. But then again, this ad also captures the way connectedness in our society is changing…and the tension of that change not always being for the better.

Maybe our Facebook app is, technically speaking, working just fine. But maybe it’s also working against us?

I have the Facebook app on my phone, but it doesn’t stop me from having a few opinions on the subject. [Here are the cliff notes or you can read some of my other posts on social media here.]

But what about you? Do you think smart phones are a neutral tool capable of being used to both enhance or subtract from a person’s sense of community? Are they ushering in a sad era of screen-time over face time or are they just providing online ways to reinforce real life community? Would love to hear your take.

A Video I Love to Hate


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