Let the Market Choke Itself on Marshmallows

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A while back, I offered to answer questions about the sometimes-frustrating-journey-to-getting-published.

I’ve been periodically pecking away at them via email and occasional blog posts. (Examples: Why It’s Better to Give Away Your Writing Than Be Invisible and How To Schedule Time to Write.)

But now that I have a healthy stockpile of submitted questions (maybe 50?) foldered up in Gmail, I thought I’d devote some weekly space to … well, all things writing.

And I’m continuing on with one of my favorites: When you write, do you try to first identify what the market needs or wants?

I could virtually *kiss* the person who sent this one in.

But as my friends smirk on at the idealism they know is about to be poured out in the paragraphs to follow, I should offer a quick disclaimer:

Said Disclaimer: Here’s my financial situation. I am married and I worked in traditional jobs (read: collected steady paychecks) for fifteen years. My husband and I purposefully live within our means–meaning we didn’t buy the biggest, flashiest house the bank told us we could “afford” so we’re not shouldering any crushing debt. In addition, even though I recently gave up a steady income, which did cut our income almost exactly in half, my husband works, so our family doesn’t depend only on my writing income.

That’s not a brag-fest. To be honest, it means many of you benefit from a higher standard of living than we do. But it’s important to spell this out for two reasons:

1. To throw in a bonus tip: It’s always wise to minimize your debt so you have the freedom to pursue your dreams–writing or otherwise.

2. I want to acknowledge that the answer to the “do you write toward the market?” question might be different if I had to sell books to keep my two year old from starving. Fair enough?

That said, do I write to the market?

No. I don’t.

Here’s 3 reasons why:

  • I don’t write based on what society wants for the same reason I don’t buy groceries based on what my two year old wants. Let’s face it, him eating all you can eat marshmallows would eventually cause a bit of a downward spiral, health-wise. And I’m not sure the bazillions of cloned romance novels (sorry loves), vampire chronicles, and “tell-alls” that hit the best-seller list necessarily make the reader or the reader’s world a better place either. I have a responsibility as a parent and as a writer to deliver more than marshmallows.
  • Writing is like thinking. As you’re forming and re-forming sentences, grappling with concepts, you’re choosing to let your brain live and breathe what you’re writing. The very act of trying to get the words onto the page is developmental. It impacts who you are as a person. I believe in writing toward my own growth–to cement my own learnings or to search for meaning, for example.
  • I think the best writing comes out of our passions. Whatever is burning hottest in your spirit, that idea that you keep stumbling upon, that thing you’re always thinking about before you fall asleep at night? If you chase that down, your own personal interest and hunger will drive you to write with that attractive tone of a real live person rather than an info-mercial host on paper. If you write about what is really going on in your life–what God is genuinely stirring in you–then, in my opinion, you’re more likely to wake up happy to write, to find the daily discipline to do it, and to insist on seeing the project through to completion.

Lastly, can I just say: I think the world has too many flaws and too much dysfunction, to much un-love and un-truth, for any of us to afford to be neutral? Write about what matters. Maybe you’ll save someone from choking on those marshmallows.

Curious about how Sarah got into writing? Click here.

Have a question or comment…or want to share a writing tip or idea that came to mind as you read? Click the comment link above the title of this post and let’s get talking :)

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6 Comments

  • comment-avatar
    Travis Mamone November 5, 2011 (2:09 pm)

    My own writing sucks when I try to write what I think readers want to read. I specialize in personal essays, and I always feel compelled to give all of my essays and nice unicorns-and-rainbows ending where all of the complex issues of life are neatly wrapped up in the end. Of course, you and I know life is a lot messier than that, so now I’m trying to be more honest and not rely on unicorns-and-rainbows endings.

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    Shawn Smucker November 5, 2011 (2:50 pm)

    This is a great question. Really made me think, mostly because the writing that I do to pay the bills is generally co-writing/ghostwriting for other people. I can only take on projects that meet one of two requirements: 1) client can pay me enough to write the project that it doesn’t matter (financially) how many copies sell, or 2) the project will sell enough copies that I can take a small amount up front and then a portion of royalties.

    I have to choose projects that I think people will be interested in. Fortunately, the projects I’ve been involved with so far have depth and purpose. And because I’m passionate about helping folks tell their stories, it doesn’t feel like selling out (not sure what I’d do though if someone famous offered me 50k to help them write their tell-all…actually, I do know: I’d write it and make sure my name wasn’t on it).

    I do spend time on my own stuff, and there does seem to be a deeper lever of devotion with those projects, but for now I’m the main bread winner and those things aren’t paying the bills. So I keep writing…(and I love every minute of it, I must say).

  • comment-avatar
    Sarah November 5, 2011 (3:18 pm)

    @Shawn Really glad you chimed in. Sounds like you’re putting a lot of intentionality into finding good messages to work with. Love the added idea that even when writing for sustenance, we have choices. Maybe more limited choices, but choices that allows us to be intentional just the same. Great comment.

  • comment-avatar
    Sarah November 5, 2011 (3:19 pm)

    @Travis Down with unicorn endings!!! =)

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    Shelly Miller November 5, 2011 (6:03 pm)

    Sarah, I love this and am such a fan of what you say here. I just quit a job I loved – writing features for four years – because I wanted to write what I am passionate about. It isn’t paying the bills but luckily my husband is fine with that and completely supports me in fulfilling what we feel God is calling me to do. It has been amazing to see how He supplies the money I made in unexpected ways. We may actually end up making more this year in the end! Whenever I try to write what I think someone else wants I get immobilized.

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    Sarah November 5, 2011 (6:05 pm)

    Shelly, so glad to hear a like mind chime in. Thanks for reading and keep me posted on where your writing takes you!